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Red Wristbands Press ReleaseFOR IMMEDIATE RELEASE RED WRISTBANDS AIM TO RAISE AWARENESS OF CORD BLOOD BANKING FAMILYCORD ENCOURAGES OTHERS TO SHOW A CONNECTION TO THE CAUSE BY WEARING A COLORFUL ACCESSORY! Santa Monica, CA (April 18, 2005) – FamilyCord has found a creative way to increase awareness of cord blood banking by distributing colorful wristbands with a positive message. FamilyCord chose to pass out red wristbands stating "Cord Blood Saves Lives" to let families know about an important service they may have never heard of or considered. "Raising awareness about cord blood banking is very important," said Kaj Rydman, President of FamilyCord. "There is only a one-time opportunity to collect cord blood when a baby is born, so it is important that the expectant parents are aware of all the options." The company hopes that when people wear the red message wristband in public, it will spark the interest of others and lead family and friends to the Web site to learn more about cord blood banking. "When people wear the red wristbands, they are showing others that they passionately believe in cord blood banking and what it can do to save lives," Rydman said. ### About FamilyCordFamilyCord (www.familycord.com), formerly California Cryobank Stem Cell Services, an umbilical cord blood processing and storage company, was founded as a division of California Cryobank, Inc. (CCB) seven years ago by the same veteran team of physician visionaries that earned CCB its global reputation of excellence. Today, FamilyCord's sophisticated process of cord blood processing, freezing and storage, serves families throughout the US and worldwide. FamilyCord's staff includes on site licensed clinical laboratory scientists with extensive blood banking experience. The company is licensed by PharmaStem and holds a biologics license by the State of California, a tissue bank license from the State of New York and is accredited by the AABB (formerly known as the American Association of Blood Banks). Its facility is registered with the Food and Drug Administration. |